Roma still searching for jersey sponsorship

Juventus can now sleep easily thanks to their new jersey sponsorship from Jeep worth 17 million a year (until 2021) while Roma continue to search for theirs.

Roma’s qualification into the Champions League has reportedly convinced many international companies to consider sponsorship proposals sent from President James Pallotta. The new Nike manufactured jerseys have gone into production and are on sale without any sponsorship printed on them at this point.

In recent days however, there has been movement. Roma’s signing of Salih Uçan from Fenerbahce could allow for negotiations with Turkish Airlines to restart after they failed to reach an agreement for sponsorship at the beginning of last season. The problem at the moment is that the distance between the Turkish offer and Roma’s demands is too far. Turkish Airlines is offering 5 million per year while Roma are holding out for a massive 15 million per annum.  The airliner has also rejected Roma’s suggestion to become a minor sponsor and occupy a small space on the back of the kit, an idea recently approved by Italian football’s Federal Council.

One month before the start of the season and the Giallorossi are preparing to play without a jersey sponsor for the second season in a row, although the heads of the marketing and commercial sectors are intensifying their exploration for new sponsorship.